First of all , I would like to say that I love the packaging of this lipstick, the classic matt black tube with Kate's signature (plus <3).
It is in shade 19 which is a pink beige. In my view, it seems polite when I wear it not too colorful or too pale.
The texture is so creammy as well as smooth. Moreover, its pigment is so high because it can coverage my real lips' colour well. However, I'm a person who has dry lips problem (T0T) so it's still make my lips peel after 1-2 hours later. Besides, the colour suit me who has yellow skin tone and it likely make my face brighter.
Thus, Rimmel London lasting finish by Kate Moss #19 is suitable for people who has yellow skin tone like me (actually, every skin tone can wear it i think) and is perfect for daily life because of its colour and long lasting.